Ali Oremus-Lester, CEO

Documentary Filmmaker. Branded Content, Podcast, Independent Film and Commercial Producer. Also enjoys Producing Smiles!

Ali Oremus-Lester is a producer, director, and branded content executive based between Los Angeles and Chicago. She currently serves as VP, Head of Branded Content at Culture Genesis, where she leads branded content strategy and oversees campaigns from initial concept and pitch through production, distribution, and final delivery.

Over the course of her career, Ali has built a diverse body of work spanning film, television, digital media, documentary storytelling, and branded content. Her credits include A24’s The Adderall Diaries (2015), the Primetime Emmy-winning Amazon Original Savage X Fenty V3 (2021), About Pie (2021), and Major Deal (2016), alongside commercial and branded content projects created in collaboration with VICE, All Def, Anonymous Content, Roku, and STX Entertainment. She has also written and developed docuseries, including segments featured on Roku’s Skrrt With Offset.

Ali is the founder of CHERRY CHANNEL, a production company dedicated to developing and producing docuseries, podcasts, independent films, branded content, and digital media. Across both her independent work and executive career, she is driven by the same belief: the most compelling stories come from people.

Known for her authentic, people-first approach to storytelling, Ali believes everyone has a story worth sharing, on and off screen. Whether leading a large-scale branded campaign, a documentary with more heart than budget, or developing an original idea, she brings curiosity, empathy, and a genuine love of collaboration to every project. She believes that listening carefully, learning from others, and making space for stories to be understood from more than one perspective is at the heart of great storytelling.